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Writer Basic Guide To Use Reddit As A Marketing Tool

GoldFounder

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Reddit is one of the largest social media out there. And yet, it is underutilized by online marketers.

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As you can see from the screenshot above, the social platform attracted more than 1.5 billion visitors per month.

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Not to mention, roughly half of the traffic is from the USA. Most marketers know how traffic from the USA is generally good due to how people there love to do online shopping. Now, imagine if you can redirect even a fraction of Reddit's huge traffic to your website. Your website will be flooded with converting visitors in no time, bringing in huge amount of revenue. Amazing right?

Now the hard part is figuring out a way to promote your online business on Reddit. Many marketers failed in this step, mostly because they don't understand how the platform works.

For starter, Reddit is divided into many user-made niche communities called Subreddit. You can find a Subreddit for almost all kind of niche. One of the keys to bring in visitors from Reddit to your website is to create your own Subreddit. You may ask ‘’why bother to create a brand-new Subreddit if there are already dozens of Subreddits dedicated to your niche?’’. Well, the answer is simple: because generally, there are strict rules already put in place that prevent regular members to promote their business in those Subreddits.

Thankfully, anyone can create a brand-new Subreddit, even if your account is still fresh from the oven.

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After registering an account, click on your profile menu located in the top-right corner of the screen. A dropdown menu should appear. Click on that 'Create a Community' option to kick-start your brand-new Subreddit. For maximum exposure, name your Subreddit based on your niche. For example, if you are promoting a car-related website or affiliate offer, you can name it r/CarZone.

Now it's time to pimp up your Subreddit. It's important to make your Subreddit different from your neighbors. Having a unique Subreddit makes your community stands out among the rest.

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Click on the Mod Tools, and then click on Community settings.

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Here you can see Community name, which is the name of your Subreddit when you first created it. Community topics and Community description are both crucial for your success. Think of Community topics as tags that help people find new Subreddit based on their interest. Apply all the relevant tags to your Subreddit to maximize exposure from Reddit's internal search engine. You can apply maximum 25 tags on one Subreddit. Community description is a short description that explain what your Subreddit is all about. Write a brief and unique description to attract even more people to join your Subreddit.

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Back on Mod Tools menu, click on Community appearance to start modifying various visual elements of your Subreddit like background color, font color, banner size, and more. Once you're satisfied with the new look of your Subreddit, it's now time to populate it with quality contents to attract members that interested in your niche. Good luck!
 
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Lordfalcao

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This is indeed a helpful article as I didn't know that you could even use Reddit as a marketing too,well not up till now.
 

btaliat

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This is just an eye opener. It means one can still promote one's blog on this wonderful website.
 

Justin

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In order to build traffic from Reddit, you will have to an an influencer on Reddit. It is not just like other social sites where you can drip random link, if you are too promotional, your posts will be deleted.
 
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